Monday 16th to Friday 20th September 2019
The Complete Investment Promotion Programme (CIPP) has been developed to reflect the needs of trade and investment promotion professionals and foreign ministry officials representing cities, regions and countries from all over the world.
CIPP September 2019
DAY 1 Monday 16th September 2019
Investment Promotion Today
Investment Promotion – How Successful Investment Promotion Agencies (IPAs) Work.
Foreign Direct Investment Opportunities (FDI) in Tomorrow’s Global Economy.
Corporate Investment Decision-Making: What Drives Companies to Invest in Key Locations.
Harnessing Global Trade Opportunities through Professional Trade Promotion Programmes.
DAY 2 Tuesday 17th September 2019
World Best Strategies for Advanced Investment Promotion
15 Advanced Investment Promotion Strategies.
How Successful IPAs Deliver Results Every Year.
Masterclasses on Promoting Industry Clusters, Business Retention and Expansion, Proposition Based Marketing.
Engaging with investors – How To Create Winning Investor Value Propositions and Visit Programmes.
Measuring Performance and Results – How to Satisfy your Stakeholders.
DAY 3 Wednesday 18th September 2019
Professional Place Marketing and Lead Generation
Branding a Location: Building a Strong Reputation for International Business.
Essential Promotional Tools to Generate Investment Leads.
Masterclasses on Lead Generation.
Key Account Management.
Media and Public Relations.
Best Practice Networking with Investors and Business Advisors.
Sharpening your Personal Promotion Skills.
DAY 4 Thursday 19th September 2019
Promoting Your Location through Digital Marketing
The Latest Digital Approaches to Place Marketing and Lead Generation.
What an IPA Website Should Deliver Part 1.
Expert Digital Marketing Presentation Part 2.
Using Social Networking to Create High Level Business Opportunities.
Search Engine Optimisation.
e-Intelligence and Other Essential Digital Apps.
DAY 5 Friday 20th September 2019
Site visits to tech and innovation FDI hubs
Tech Innovation Day. Visit to experience and learn from tech hubs, clusters and infrastructure developments in London’s innovative business cluster.