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Monday 4th to Friday 8th March 2019

The Complete Investment Promotion Programme (CIPP) has been developed to reflect the needs of trade and investment promotion professionals and foreign ministry officials representing cities, regions and countries from all over the world.

CIPP March 2019

GDP Global: Complete Investment Promotion Programme (CIPP), London from GDP KnowHow on Vimeo.


DAY 1 Monday 4th March 2019

Investment Promotion Today

Investment Promotion – How Successful Investment Promotion Agencies (IPAs) Work.

Foreign Direct Investment Opportunities (FDI) in Tomorrow’s Global Economy.

Corporate Investment Decision-Making: What Drives Companies to Invest in Key Locations.

Harnessing Global Trade Opportunities through Professional Trade Promotion Programmes.

DAY 2 Tuesday 5th March 2019

World Best Strategies for Advanced Investment Promotion

15 Advanced Investment Promotion Strategies.

How Successful IPAs Deliver Results Every Year.

Masterclasses on Promoting Industry Clusters, Business Retention and Expansion, Proposition Based Marketing.

Engaging with investors – How To Create Winning Investor Value Propositions and Visit Programmes.

Measuring Performance and Results – How to Satisfy your Stakeholders.

DAY 3 Wednesday 6th March 2019

Professional Place Marketing and Lead Generation

Branding a Location: Building a Strong Reputation for International Business.

Essential Promotional Tools to Generate Investment Leads.

Masterclasses on Lead Generation.

Key Account Management.

Media and Public Relations.

Best Practice Networking with Investors and Business Advisors.

Sharpening your Personal Promotion Skills.

DAY 4 Thursday 7th March 2019

Promoting Your Location through Digital Marketing

The Latest Digital Approaches to Place Marketing and Lead Generation.

What an IPA Website Should Deliver Part 1.

Expert Digital Marketing Presentation Part 2.

Using Social Networking to Create High Level Business Opportunities.

Search Engine Optimisation.

e-Intelligence and Other Essential Digital Apps.

DAY 5 Friday 8th March 2019

Site visits to tech and innovation FDI hubs

A visit to see tech hubs, clusters and infrastructure developments in London’s innovative business cluster

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