SAIIPP is the most comprehensive four-day investment promotion training programme, which comprehensively covers the main aspects of investment promotion and securing investment and jobs for your region. It acts as an essential briefing for participants for SADC member country economic promoters at national, province and city level.
23rd to 26th of May 2016 including site visit/study tour day on the 26th of May.
Training in Southern Africa
DAY 1 23rd of May
Introduction to Foreign Direct Investment (FDI) and Investor Facilitation
Receive an expert briefing on the global economy and foreign direct investment FDI in context. What makes for the ideal investment promotion agency (IPA). Develop personal presentation and sales techniques for your job. Learn best practice facilitation of foreign investment enquiries, investor site visits, how to close investment deals and more. Develop an understanding of the foreign direct investor. Learn how companies make location decisions and how investment promotion agencies should respond.
DAY 2 24th of May
How to identify investors and develop a strategy to secure foreign and domestic investment
Hear directly from major investors about their investment experience in southern Africa. We review how IPAs create effective promotion strategies. Experience first-hand, some of the techniques required to promote your country/province/region effectively to investors. Learn best practices of business retention and expansion. Experience the best ways to work with business consultants. Take away the tools to develop new target industry sectors and clusters.
DAY 3 25th of May
Raising your Region’s Investment Promotion Game
Day three provides explanations on how to implement the most effective investment promotion approaches. This day focuses on practical sessions on implementing lead generation campaigns. We consider best practices in investment promotion from around the world, especially in investment promotion and place marketing. The afternoon programme provides participants with two choices of investment promotion workshops: best practices in managing an IPA; digital marketing for international investment promotion.
DAY 4 26th of May
Site Visit/ Study Tour day to two major international investors in Cape Town
An amazing opportunity to visit two major international investors in the Western Cape. Choose one or both site visits tours. Participants gain direct experience of the Cape Town business environment through a unique opportunity to see foreign investment businesses in action.