16
September
All Day
London
London, United Kingdom
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Monday 16th to Friday 20th September 2019

The Complete Investment Promotion Programme (CIPP) has been developed to reflect the needs of trade and investment promotion professionals and foreign ministry officials representing cities, regions and countries from all over the world.

CIPP September 2019

GDP Global: Complete Investment Promotion Programme (CIPP), London from GDP KnowHow on Vimeo.

 

DAY 1

Investment Promotion Today

Investment Promotion – How Successful Investment Promotion Agencies (IPAs) Work

Foreign Direct Investment Opportunities (FDI) in Tomorrow’s Global Economy

Corporate Investment Decision-Making: What Drives Companies to Invest in Key Locations

Harnessing Global Trade Opportunities through Professional Trade Promotion Programmes

DAY 2

World Best Strategies for Advanced Investment Promotion

15 Advanced Investment Promotion Strategies

How Successful IPAs Deliver Results Every Year

Masterclasses on Promoting Industry Clusters, Business Retention and Expansion, Proposition Based Marketing

Engaging with investors – How To Create Winning Investor Value Propositions and Visit Programmes

Measuring Performance and Results – How to Satisfy your Stakeholders

DAY 3

Professional Place Marketing and Lead Generation

Branding a Location: Building a Strong Reputation for International Business

Essential Promotional Tools to Generate Investment Leads

Masterclasses on Lead Generation

Key Account Management

Media and Public Relations

Best Practice Networking with Investors and Business Advisors

Sharpening your Personal Promotion Skills

DAY 4

Promoting Your Location through Digital Marketing

The Latest Digital Approaches to Place Marketing and Lead Generation

What an IPA Website Should Deliver Part 1

Expert Digital Marketing Presentation Part 2

Using Social Networking to Create High-Level Business Opportunities

Search Engine Optimisation

e-Intelligence and Other Essential Digital Apps

DAY 5

Site visits to tech and innovation FDI hubs

Tech Innovation Day. Visit to experience and learn from tech hubs, clusters and infrastructure developments in London’s innovative business cluster.

Details

Start:
September 16
End:
September 20
Event Category: