Kristel Oitmaa

Kristel Oitmaa

Kristel Oitmaa

Chief Representative, Baltics

About Kristel Oitmaa

Kristel is a leading expert consultant in economic development and FDI promotion for the Baltic region with a proven career history of working in private- and government administrated industry.  Skilled in Trade, FDI promotion, business development and planning, coaching, and cultural and tourism management, she has undertaken numerous international sector and cluster assessment projects.

Kristel also headed Estonia’s leading Trade and Investment promotion organisation, the Estonian Investment Agency, and has led 15 representations to international markets.

Together with the Centre for Eastern Partnership in Estonia, Kristel organized one of the main business conferences during the Estonian Presidency of the European Union in 2018, the Eastern Partnership Business Forum.

During her diplomatic career in the United Kingdom, among other initiatives, for two years she led the London International Fashion Showcase Project – the key part of London Fashion Week’s public-facing programme. The Showcase won the top prize among nearly 40 countries in 2013 and 2014.

Career highlights:

  • Kristel created the manual for Tourism Attraction Management in 2008, still used by tourism entrepreneurs.
  • She advised more than 70 national and international award-winning tourism attractions and museums in 2005–2012.
  • While working for the Ministry of Economic Affairs of Estonia, Kristel was responsible for Governmental SME programme and support measures, regional SME policy and women entrepreneurship.

Education: Executive MBA (Estonian Business School); MA Public Administration (Tallinn University of Technology); BSc Economic Geography (University of Tartu).

Languages: Estonian (native), English (very good), Russian (very good).